PREDICTABLE TAX SYSTEMS: A KEY DRIVER OF BUSINESS PERFORMANCE IN LIQUOR MANUFACTURERS IN NAIROBI CITY COUNTY, KENYA
Keywords:
Predictable Tax Systems, Business Performance, Liquor Manufacturers
Abstract
There are notable challenge faced by liquor manufacturers in Kenya in the instability and unpredictability of tax policies. KAM reports that fluid policies create business distortions that hurt business competitiveness and profitability. This study examined how predictable tax systems are drivers of business performance in liquor manufacturers in Nairobi city county in Kenya. The study was grounded on institutional theory. The study was underpinned by pragmatist philosophy and with an explanatory research design. The study gathered primary data quantitatively and qualitatively. Quantitative data were collected using a semi-structured questionnaire. Interviews with open questions captured qualitative data. Expert review checked validity; Cronbach’s alpha tested reliability. A census guided respondent selection. Quantitative data came from 164 liquor‑firm participants. Qualitative data were gathered from the chief executive officer or the topmost senior employee of 19 firms and 4 members of the secretariat of the Alcohol Beverages Association of Kenya. Data were analyzed with descriptive stats, correlation, and regression. Results showed that predictable tax systems (p = 0.001) was significant in driving business performance. Qualitative data were analyzed thematically through coding, theme development, and narration. The triangulated data showed that CEOs and ABAK officials agreed with most of the quantitative findings that the predictability of tax systems is a critical policy issue through which other taxation policies affect business performance. The study therefore concluded that predictable tax systems are critical to the performance of liquor manufacturers; however, these are considered holistically to ensure that all effects are addressed effectively. The research recommends that policymakers should improve the predictability of taxation policies to lessen the tax burden, improve compliance, and facilitate efficient resolutions of tax disputes, thereby creating an enabling environment for effective business performance.
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