STRATEGIC RESPONSE CAPABILITIES AND PERFORMANCE OF MANUFACTURING FIRMS IN MOMBASA COUNTY, KENYA
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Abstract
The purpose of this study was to examine the influence of strategic response capabilities on performance of manufacturing firms in Mombasa County, Kenya. Specifically, the study sought to examine the influence of strategic competitive response capability and strategic customer response capability on performance of manufacturing firms in Mombasa County, Kenya. The theoretical framework was guided by the resource-based theory, dynamic capability theory and dynamic managerial capability theory and firm growth theory. The study employed the correlational, cross-sectional survey research design to test non-causal relationships between the study variables. The proportionate stratified random sampling technique was utilized to select a sample size of 204 managers of 51 manufacturing firms from a target population of 416 managers of the 104 manufacturing firms in Mombasa County, Kenya. A pilot study was conducted to ascertain the validity and reliability of the constructed survey questionnaire. A structured self-administered survey questionnaire was used as the means of collecting primary data. The collected data was processed and entered into the statistical package for social sciences (SPSS) version 26 to create a data sheet used for analysis. Data analysis involved the use of descriptive statistics and inferential statistics. The Pearson’s correlation results indicated that strategic competitive response capability and strategic customer response capability had positive and significant relationship with the performance of manufacturing firms in Mombasa County, Kenya. The regression results indicated that strategic competitive response capability and strategic customer response capability had positive and significant influence on the performance of manufacturing firms in Mombasa County, Kenya. The study recommends that the managers and practitioners within the diverse industries should implement the strategic response capabilities to foster the performance of manufacturing firms in Mombasa County, Kenya. The policymakers within the diverse industries should initiate policy review to encourage managers and practitioners to implement strategic response capabilities to foster the performance of manufacturing firms in Mombasa County, Kenya. The study recommends intriguing areas for further research. Future research should examine the influence of strategic response capabilities on firm performance with marketing turbulence as a moderator in other sectors or contexts.
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References
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